What We Are Advertisers By James Twitchell - 1306 Words

Advertising has come a long way in terms of advancement with the enlightenment of the new technological age we live in now. In James Twitchell’s essay â€Å"What We Are to Advertisers,† the author explains that mass production means mass marketing, and mass marketing means the creation of mass stereotypes. Generally, the use of stereotypical profiling in our society not only exists in regards to race, social class, personality type, and gender but also holds a special meaning in advertising circles as well. To advertisers, stereotyping has become an effective means to pitch their products according to the personality profiles they have concocted for us and are most times eerily accurate. For instance, according to advertisers, the daytime†¦show more content†¦The Believers are people who support traditional codes of family, church, and community, wearing good Republican cloth coats. These are predictable people who wear and recognize brand names. The Achie vers are not only successful, but they demonstrate their success by buying objects such as prestige cars to show it. The Strivers are usually a little unsure of themselves. They are willing to buy brands as long as it is a prestigious name brand. According to Twitchell, â€Å"Money defines their success but they don’t have enough of it† (Twitchell). The Experiencers live life on the edge. They are enthusiastic, impulsive, and even a little reckless sometimes. The Makers are practical people. They are conservative, suspicious, and respectful. The Strugglers are usually chronically poor people who enjoy materialism whenever they can afford it. It’s amazing yet spooky how the advertising industry can categorize us into these stereotypical profiles so accurately just by watching our behaviors, observing our lifestyles, ascertaining our disposable income, and studying our set of values. Is our buying pattern really connected to the things we believe in and what we do for a living? Whether we are consciously aware of it or not, it is personally amazing just how much a simple purchase can reveal about am individual to marketing research strategists. Little known to the public is just how far advertising and marketing companies will goShow MoreRelatedInfluence Of Advertising And Marketing1515 Words   |  7 Pagesalthough, in order for our community to be any well-liked culture, advertising and marketing have to take part. When reading What We Are to Advertisers by James Twitchell and Men’s Men and Women’s Women by Steve Craig, people will realize that the main audience for advertising and marketing is what causes the â€Å"popular† of the culture to develop. In What We Are to Advertisers, the article examines that advertising is to not only label a product but to also label the consumer as they circulate all overRead MoreInfluence Of Advertising And Marketing1515 Words   |  7 Pagesalthough, in order for our co mmunity to be any well-liked culture, advertising and marketing have to take part. When reading What We Are to Advertisers by James Twitchell and Men’s Men and Women’s Women by Steve Craig, people will realize that the main audience for advertising and marketing is what causes the â€Å"popular† of the culture to develop. In What We Are to Advertisers, the article examines that advertising is to not only label a product but to also label the consumer as they circulate all overRead MorePop Culture And Mass Advertising722 Words   |  3 Pagestoday’s society, â€Å"Mass production means mass marketing, and mass marketing means the creation of mass stereotypes† (Twitchell 182). 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